{"id":4527,"date":"2019-05-22T16:34:55","date_gmt":"2019-05-22T13:34:55","guid":{"rendered":"https:\/\/blogavto.com\/?p=4527"},"modified":"2019-06-14T17:36:31","modified_gmt":"2019-06-14T14:36:31","slug":"chrysler","status":"publish","type":"post","link":"https:\/\/blogavto.com\/cs\/chrysler\/","title":{"rendered":"Chrysler americk\u00e9ho stylu"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Obsah<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"P\u0159epnut\u00ed tabulky obsahu\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">P\u0159ep\u00edna\u010d<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogavto.com\/cs\/chrysler\/#Chrysler_Group_LLC_%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82%D0%BD%D0%B0%D1%8F_%D0%B8%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8F_%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D1%82%D0%B8%D1%8F_%D1%83%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA%D0%B0_%C2%AB%D0%91%D0%BE%D0%BB%D1%8C%D1%88%D0%BE%D0%B9_%D1%82%D1%80%D0%BE%D0%B9%D0%BA%D0%B8%C2%BB_%D0%94%D0%B5%D1%82%D1%80%D0%BE%D0%B9%D1%82%D0%B0\" >Chrysler Group LLC: velkolep\u00e1 historie v\u00fdvoje \u010dlena \u201evelk\u00e9 trojky\u201c Detroitu<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogavto.com\/cs\/chrysler\/#%D0%9E%D0%B1%D1%89%D0%B8%D0%B5_%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5_%D0%BE_%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8\" >Obecn\u00e9 informace o spole\u010dnosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogavto.com\/cs\/chrysler\/#%D0%98%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8F_Chrysler_%D0%B2%D0%B7%D0%BB%D0%B5%D1%82%D1%8B_%D0%B8_%D0%BF%D0%B0%D0%B4%D0%B5%D0%BD%D0%B8%D1%8F\" >Historie Chrysleru: vzestupy a p\u00e1dy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogavto.com\/cs\/chrysler\/#%D0%A1%D0%BE%D0%B2%D1%80%D0%B5%D0%BC%D0%B5%D0%BD%D0%BD%D1%8B%D0%B9_%D0%B0%D1%81%D1%81%D0%BE%D1%80%D1%82%D0%B8%D0%BC%D0%B5%D0%BD%D1%82%D0%BD%D1%8B%D0%B9_%D1%80%D1%8F%D0%B4\" >Modern\u00ed sortiment<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Chrysler_Group_LLC_%D1%8D%D1%84%D1%84%D0%B5%D0%BA%D1%82%D0%BD%D0%B0%D1%8F_%D0%B8%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8F_%D1%80%D0%B0%D0%B7%D0%B2%D0%B8%D1%82%D0%B8%D1%8F_%D1%83%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA%D0%B0_%C2%AB%D0%91%D0%BE%D0%BB%D1%8C%D1%88%D0%BE%D0%B9_%D1%82%D1%80%D0%BE%D0%B9%D0%BA%D0%B8%C2%BB_%D0%94%D0%B5%D1%82%D1%80%D0%BE%D0%B9%D1%82%D0%B0\"><\/span>Chrysler Group LLC: velkolep\u00e1 historie v\u00fdvoje \u010dlena \u201evelk\u00e9 trojky\u201c Detroitu<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Chrysler Group LLC je americk\u00e1 automobilov\u00e1 spole\u010dnost, kter\u00e1 byla sou\u010d\u00e1st\u00ed \u201evelk\u00e9 trojky\u201c americk\u00fdch automobilek (spolu s <a href=\"\/cs\/ford-motor-company\/\">BROD<\/a> a GM) v Detroitu. V sou\u010dasn\u00e9 dob\u011b pod kontrolou italsk\u00e9 spole\u010dnosti s nizozemskou registrac\u00ed <a href=\"\/cs\/gruppa-fiat-fca-group-fca-italy\/\">Skupina FCA<\/a>. Cel\u00fd n\u00e1zev spole\u010dnosti je Fiat Chrysler Automobiles, tuto pr\u00e1vnickou osobu ovl\u00e1d\u00e1 investi\u010dn\u00ed skupina <a href=\"\/cs\/exor\/\">EXOR<\/a>, ovl\u00e1dan\u00e9 \u010dleny rodiny pr\u016fmysln\u00edk\u016f Agnelli.<\/p>\n<figure id=\"attachment_4861\" aria-describedby=\"caption-attachment-4861\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4861\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1930_chrysler_77-1024x768.jpg\" alt=\"Chrysler 77 Retro, 1930\" width=\"696\" height=\"522\" title=\"\" srcset=\"https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1930_chrysler_77-1024x768.jpg 1024w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1930_chrysler_77-300x225.jpg 300w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1930_chrysler_77-768x576.jpg 768w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1930_chrysler_77-80x60.jpg 80w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1930_chrysler_77-265x198.jpg 265w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1930_chrysler_77-696x522.jpg 696w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1930_chrysler_77-1068x801.jpg 1068w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1930_chrysler_77-560x420.jpg 560w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1930_chrysler_77.jpg 1365w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-4861\" class=\"wp-caption-text\">Chrysler 77 Retro, 1930<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"%D0%9E%D0%B1%D1%89%D0%B8%D0%B5_%D0%B4%D0%B0%D0%BD%D0%BD%D1%8B%D0%B5_%D0%BE_%D0%BA%D0%BE%D0%BC%D0%BF%D0%B0%D0%BD%D0%B8%D0%B8\"><\/span>Obecn\u00e9 informace o spole\u010dnosti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Velitelstv\u00ed americk\u00e9 divize se nach\u00e1z\u00ed ve st\u00e1t\u011b Michigan ve m\u011bst\u011b Auburn Hills na p\u0159edm\u011bst\u00ed Detroitu. Obchodn\u00ed registrace je ulo\u017eena na adrese Detroit: 2101 Conner St, Detroit, MI 48215, USA. Spole\u010dnost m\u00e1 vlastn\u00ed finan\u010dn\u00ed a v\u00fdzkumn\u00e9 odd\u011blen\u00ed. V letech 1924 a\u017e 1998 byl Chrysler pln\u011b nez\u00e1vislou a prosperuj\u00edc\u00ed mate\u0159skou spole\u010dnost\u00ed s nejv\u011bt\u0161\u00edm portfoliem automobilov\u00fdch zna\u010dek.<\/p>\n<figure id=\"attachment_4862\" aria-describedby=\"caption-attachment-4862\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4862\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1949_town-1024x640.jpg\" alt=\"Chrysler Retro Town, 1949\" width=\"696\" height=\"435\" title=\"\" srcset=\"https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1949_town-1024x640.jpg 1024w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1949_town-300x188.jpg 300w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1949_town-768x480.jpg 768w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1949_town-696x435.jpg 696w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1949_town-1068x668.jpg 1068w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1949_town-672x420.jpg 672w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler_retro_1949_town.jpg 1920w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-4862\" class=\"wp-caption-text\">Chrysler Retro Town, 1949<\/figcaption><\/figure>\n<p>K f\u00fazi s Fiatem v roce 2014 do\u0161lo v d\u016fsledku vyhl\u00e1\u0161en\u00e9ho konkurzu v roce 2009, b\u011bhem finan\u010dn\u00ed krize v roce 2008 do\u0161lo k v\u00fdrazn\u00e9mu poklesu finan\u010dn\u00ed v\u00fdkonnosti spole\u010dnosti. Negativn\u011b se na kondici spole\u010dnosti podepsala i zm\u011bna vlastn\u00edka, k n\u00ed\u017e do\u0161lo v roce 2007.<\/p>\n<p>Chrysler, stejn\u011b jako dal\u0161\u00ed detroitsk\u00e9 spole\u010dnosti, rozv\u00edj\u00ed \u0159adu souvisej\u00edc\u00edch oblast\u00ed, v\u010detn\u011b vojensko-pr\u016fmyslov\u00e9ho komplexu. Spole\u010dnost vyr\u00e1b\u00ed elektronick\u00e9 a leteck\u00e9 produkty, je vl\u00e1dn\u00edm dodavatelem pro americk\u00e9 ministerstvo obrany. S poklesem produktivity a finan\u010dn\u00edmi ztr\u00e1tami souvis\u00ed i v\u00fdznamn\u00fd pod\u00edl vojensk\u00fdch zak\u00e1zek, jejich\u017e pln\u011bn\u00edm se a\u017e do 70. let tradi\u010dn\u011b zab\u00fdvala detroitsk\u00e1 trojka. Automobilov\u00fd pr\u016fmysl byl dal\u0161\u00edm odv\u011btv\u00edm p\u0159estaveb, kter\u00e9 nedok\u00e1zalo udr\u017eet FORD, GM a Chrysler.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%98%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8F_Chrysler_%D0%B2%D0%B7%D0%BB%D0%B5%D1%82%D1%8B_%D0%B8_%D0%BF%D0%B0%D0%B4%D0%B5%D0%BD%D0%B8%D1%8F\"><\/span>Historie Chrysleru: vzestupy a p\u00e1dy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Chrysler zalo\u017eil v roce 1924 in\u017een\u00fdr Walter Percy Chrysler jako v\u00fdsledek slou\u010den\u00ed n\u011bkolika v\u00fdrobn\u00edch podnik\u016f - Maxwell Motor pohltil Chalmers Motor (1908) a Willis-Overland, kter\u00e9 se zab\u00fdvaly v\u00fdrobou n\u00e1hradn\u00edch d\u00edl\u016f. Restrukturalizace byla provedena obdobn\u00fdm zp\u016fsobem jako u jin\u00fdch automobilov\u00fdch spole\u010dnost\u00ed, kter\u00e9 konsolidovaly aktiva v r\u00e1mci jedn\u00e9 spole\u010dnosti, aby z\u00edskaly v\u011bt\u0161\u00ed segment trhu.<\/p>\n<figure id=\"attachment_4863\" aria-describedby=\"caption-attachment-4863\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4863\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-pt-cruiser-retro.jpg\" alt=\"Chrysler PT Cruiser Retro, restyling\" width=\"960\" height=\"540\" title=\"\" srcset=\"https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-pt-cruiser-retro.jpg 960w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-pt-cruiser-retro-300x169.jpg 300w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-pt-cruiser-retro-768x432.jpg 768w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-pt-cruiser-retro-696x392.jpg 696w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-pt-cruiser-retro-747x420.jpg 747w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-4863\" class=\"wp-caption-text\">Chrysler PT Cruiser Retro, restyling<\/figcaption><\/figure>\n<p>V roce registrace spole\u010dnosti byl vyroben 6v\u00e1lcov\u00fd motor. V roce 1928 byla z\u00edsk\u00e1na v\u00fdroba Dodge. Tato ochrann\u00e1 zn\u00e1mka okam\u017eit\u011b p\u0159ivedla nov\u00e9ho v\u00fdrobce k l\u00eddr\u016fm automobilek ve Spojen\u00fdch st\u00e1tech. T\u00e9m\u011b\u0159 okam\u017eit\u011b po otev\u0159en\u00ed za\u010dala v\u00fdroba voz\u016f Plymounth (&quot;Plymouth&quot;) a DeSoto (&quot;De Soto&quot;).<\/p>\n<figure id=\"attachment_4865\" aria-describedby=\"caption-attachment-4865\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4865\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/dodge-dart-std-1971-1024x768.jpg\" alt=\"Dodge Dart byl nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm a nejziskov\u011bj\u0161\u00edm modelem 60. a 70. let.\" width=\"696\" height=\"522\" title=\"\" srcset=\"https:\/\/blogavto.com\/wp-content\/uploads\/dodge-dart-std-1971-1024x768.jpg 1024w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge-dart-std-1971-300x225.jpg 300w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge-dart-std-1971-768x576.jpg 768w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge-dart-std-1971-80x60.jpg 80w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge-dart-std-1971-265x198.jpg 265w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge-dart-std-1971-696x522.jpg 696w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge-dart-std-1971-1068x801.jpg 1068w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge-dart-std-1971-560x420.jpg 560w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge-dart-std-1971.jpg 1280w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-4865\" class=\"wp-caption-text\">Dodge Dart byl nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm a nejziskov\u011bj\u0161\u00edm modelem 60. a 70. let.<\/figcaption><\/figure>\n<p>Chrysler zast\u00e1val aktivn\u00ed postaven\u00ed na trhu a\u017e do roku 1955, b\u011bhem tohoto obdob\u00ed spole\u010dnost v\u00fdrazn\u011b roz\u0161\u00ed\u0159ila sv\u00e9 portfolio zna\u010dek n\u00e1kupem \u0159ady evropsk\u00fdch automobilek, nap\u0159\u00edklad Barreiros Diesel (40% akci\u00ed, 1963), Rootes Group (30% akci\u00ed, 1964) a dal\u0161\u00ed . Tyto spole\u010dnosti dostaly pod z\u00e1\u0161titou Chrysler nov\u00e1 jm\u00e9na a n\u00e1sledn\u011b byly slou\u010deny do Evropsk\u00e9ho centra Chrysler.<\/p>\n<h3>Prvn\u00ed bankrot<\/h3>\n<p>V 70. letech minul\u00e9ho stolet\u00ed vyr\u00e1b\u011bla Mitsubishi Motors pod zna\u010dkou Chrysler mal\u00e1 auta pro Spojen\u00e9 st\u00e1ty, ale spole\u010dnost brzy ztratila sv\u016fj tr\u017en\u00ed segment kv\u016fli energetick\u00e9 krizi, nedomy\u0161len\u00e9 v\u00fdrobn\u00ed strategii a probl\u00e9m\u016fm s kvalitou. Poprv\u00e9 byl Chrysler na pokraji bankrotu v roce 1978.<\/p>\n<figure id=\"attachment_4866\" aria-describedby=\"caption-attachment-4866\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4866\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/dodge_aspen-1024x576.jpg\" alt=\"Dodge Aspen je jedn\u00edm z ne\u00fasp\u011b\u0161n\u00fdch model\u016f, kter\u00e9 p\u0159ivedly spole\u010dnost v roce 1978 k bankrotu.\" width=\"696\" height=\"392\" title=\"\" srcset=\"https:\/\/blogavto.com\/wp-content\/uploads\/dodge_aspen-1024x576.jpg 1024w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge_aspen-300x169.jpg 300w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge_aspen-768x432.jpg 768w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge_aspen-696x392.jpg 696w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge_aspen-1068x601.jpg 1068w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge_aspen-747x420.jpg 747w, https:\/\/blogavto.com\/wp-content\/uploads\/dodge_aspen.jpg 1280w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-4866\" class=\"wp-caption-text\">Dodge Aspen je jedn\u00edm z ne\u00fasp\u011b\u0161n\u00fdch model\u016f, kter\u00e9 p\u0159ivedly spole\u010dnost v roce 1978 k bankrotu.<\/figcaption><\/figure>\n<p>Spole\u010dnost v roce 1978 p\u0159e\u0161la pod kontrolu Peugeot-Citroen, ale to nepomohlo obnovit jej\u00ed finan\u010dn\u00ed v\u00fdkonnost. V d\u016fsledku toho byl pozv\u00e1n zn\u00e1m\u00fd krizov\u00fd mana\u017eer Lee Iacocca, kter\u00fd p\u0159esv\u011bd\u010dil vl\u00e1du USA o negativn\u00edch d\u016fsledc\u00edch pro americkou ekonomiku v d\u016fsledku bankrotu legend\u00e1rn\u00ed automobilky Chrysler. Od B\u00edl\u00e9ho domu dostal z\u00e1ruky za p\u016fj\u010dky a zajistil splacen\u00ed dluh\u016f. Iacocca tak\u00e9 p\u0159epracoval veden\u00ed spole\u010dnosti a dovedl ji k ziskov\u00e9mu v\u00fdkonu. Chrysler se pln\u011b zotavil v roce 1983.<\/p>\n<figure id=\"attachment_4867\" aria-describedby=\"caption-attachment-4867\" style=\"width: 337px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4867 size-full\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/plymouth-reliant.jpeg\" alt=\"Plymouth Reliant je jedn\u00edm z model\u016f, kter\u00e9 zachr\u00e1nily spole\u010dnost p\u0159ed bankrotem na za\u010d\u00e1tku 80. let.\" width=\"337\" height=\"150\" title=\"\" srcset=\"https:\/\/blogavto.com\/wp-content\/uploads\/plymouth-reliant.jpeg 337w, https:\/\/blogavto.com\/wp-content\/uploads\/plymouth-reliant-300x134.jpeg 300w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><figcaption id=\"caption-attachment-4867\" class=\"wp-caption-text\">Plymouth Reliant je jedn\u00edm z model\u016f, kter\u00e9 zachr\u00e1nily spole\u010dnost p\u0159ed bankrotem na za\u010d\u00e1tku 80. let.<\/figcaption><\/figure>\n<p>V roce 1987 spole\u010dnost v\u010d <a href=\"\/cs\/automobili-lamborghini-s-p-a-vag-group\/\">Lamborghini<\/a> (1987), AMC (American Motors Corporation) s od\u0161t\u011bpen\u00edm <a href=\"\/cs\/jeep\/\">D\u017e\u00edp<\/a>. V letech 1985-1989 spole\u010dnost zvy\u0161uje prodej mal\u00fdch voz\u016f vyvinut\u00fdch ve spojen\u00ed s <a href=\"\/cs\/renault-group\/\">Renault<\/a> a <a href=\"\/cs\/mitsubishi-motors\/\">Motory Mitsubishi<\/a>m\u00edt n\u011bjak\u00e9 zku\u0161enosti se spoluprac\u00ed v minulosti. V tomto okam\u017eiku byl tak\u00e9 pozorov\u00e1n n\u00e1r\u016fst popt\u00e1vky v segmentu pickup\u016f Eagle.<\/p>\n<h3>Druh\u00fd bankrot a ztr\u00e1ta nez\u00e1vislosti<\/h3>\n<p>V roce 1998 spole\u010dnost koupil Daimler-Benz se z\u0159ejm\u00fdm c\u00edlem prod\u00e1vat pr\u00e9miov\u00e9 vozy v USA pod zna\u010dkou Chrysler. F\u00faze v\u0161ak nebyla \u00fasp\u011b\u0161n\u00e1, odborn\u00edci uv\u00e1d\u011bj\u00ed konflikt mana\u017eer\u016f a pokusy o to <a href=\"\/cs\/daimler-ag\/\">&quot;Daimler-Benz&quot;<\/a> zam\u011bstnanci \u0159\u00edzen\u00ed zm\u011bn. Brzy m\u011bla firma probl\u00e9my s dodavateli. V roce 2007 Chrysler znovu zm\u011bnil vlastn\u00edka a p\u0159evzal jej Cerberus Foundation.<\/p>\n<p>V roce 2009 byl prohl\u00e1\u0161en technick\u00fd bankrot, v roce 2014 se Chrysler stal sou\u010d\u00e1st\u00ed skupiny FCA. Po zaplacen\u00ed dluh\u016f p\u0159e\u0161la \u010d\u00e1st majetku v roce 2009 do vlastnictv\u00ed FIAT, koncern v roce 2014 dokon\u010dil akvizici 100% akci\u00ed americk\u00e9ho v\u00fdrobce.<\/p>\n<p>Veden\u00ed Chrysleru tuto zpr\u00e1vu s nad\u0161en\u00edm p\u0159ijalo, vzhledem k neust\u00e1l\u00fdm konflikt\u016fm s p\u0159edchoz\u00edmi majiteli Daimler-Benz. Chrysler o\u010dek\u00e1val, \u017ee z\u00edsk\u00e1 p\u0159\u00edstup k technologii FIAT, aby pos\u00edlil svou pozici na americk\u00e9m trhu. O 5 let pozd\u011bji, v roce 2019, v\u0161ak nedoch\u00e1z\u00ed k \u017e\u00e1dn\u00e9mu v\u00fdrazn\u00e9mu pr\u016flomu v prodeji Chrysleru. Sebev\u011bdom\u011b ztr\u00e1c\u00ed pod\u00edl na trhu a FCA Group. V\u00fdrobce v\u0161ak p\u0159inesl na trh konkuren\u010dn\u00ed platformu.<\/p>\n<h3>Portfolio zna\u010dek<\/h3>\n<p>V sou\u010dasnosti je se spole\u010dnost\u00ed spojena \u0159ada zna\u010dek, vyr\u00e1b\u011bn\u00fdch pod p\u016fvodn\u00edmi n\u00e1zvy. V\u0161echny spole\u010dnosti jsou \u010d\u00e1ste\u010dn\u011b nez\u00e1visl\u00e9 a provozuj\u00ed vlastn\u00ed podnik\u00e1n\u00ed.<\/p>\n<ul>\n<li>Chrysler - osobn\u00ed automobily, minivany;<\/li>\n<li><a href=\"\/cs\/dodge\/\">Vyhnout se<\/a>\u2013 automobily, minivany, crossovery a SUV;<\/li>\n<li><a href=\"\/cs\/ram-trucks\/\">Ram Trucks<\/a>\u2013 pickupy a u\u017eitkov\u00e1 vozidla;<\/li>\n<li><a href=\"\/cs\/jeep\/\">D\u017e\u00edp<\/a>- crossovery, SUV a ter\u00e9nn\u00ed vozy;<\/li>\n<li><a href=\"\/cs\/srt\/\">SRT<\/a>- high-tech verze automobil\u016f;<\/li>\n<li><a href=\"\/cs\/mopar\/\">MOPAR<\/a>- Upscale verze aut, pickup\u016f a SUV od Chrysler, Dodge, Ram, Jeep a Fiat. (od roku 2012); n\u00e1hradn\u00ed d\u00edly pro skupinov\u00e9 vozy.<\/li>\n<\/ul>\n<p>Portfolio zna\u010dek d\u00e1le zahrnuje ukon\u010den\u00e9 zna\u010dky Plymouth (1928 a\u017e 2001), Eagle (1988 a\u017e 1998), Imperial (1955 a\u017e 1975 a 1981 a\u017e 1983), DeSoto (1928 a\u017e 1961).<\/p>\n<h3>Detroitsk\u00e9 trio<\/h3>\n<p>Od za\u010d\u00e1tku krize v Detroitu spole\u010dnost n\u011bkolikr\u00e1t uzav\u0159ela a p\u0159epl\u00e1novala v\u00fdrobu. Zachovaly se v\u0161ak a funguj\u00ed dodnes. Detroit je nyn\u00ed pova\u017eov\u00e1n za depresivn\u00ed region s n\u00edzkou \u017eivotn\u00ed \u00farovn\u00ed a vysokou kriminalitou. M\u011bsto se v\u0161ak postupn\u011b vrac\u00ed k b\u011b\u017en\u00e9mu \u017eivotu, a to i pot\u00e9, co p\u0159ich\u00e1z\u00ed o v\u00fdznamnou \u010d\u00e1st obyvatel.<\/p>\n<p>V roce 2012 Chrysler Group LLC p\u0159ed slou\u010den\u00edm s FCA Group spustila reklamn\u00ed kampa\u0148 Imported From Detroit, zalo\u017eenou na historick\u00fdch trendech. Speci\u00e1ln\u00ed edice inzerovan\u00fdch voz\u016f:<\/p>\n<ul>\n<li>Chrysler 200, vydan\u00fd k 10. v\u00fdro\u010d\u00ed filmu &quot;8 Mile&quot;;<\/li>\n<li>sedan Motown 300 spojen\u00fd se stejnojmennou show na Broadwayi (Motown: The Musical);<\/li>\n<li>Chrysler 300 Glacier.<\/li>\n<\/ul>\n<p>V\u0161echny vozy se objevily v reklam\u00e1ch, kter\u00e9 zd\u016fraz\u0148ovaly jejich ko\u0159eny v Detroitu. B\u011bhem tohoto obdob\u00ed bylo uvedeno na trh 66 nov\u00fdch model\u016f, v\u010detn\u011b dob\u0159e zn\u00e1m\u00fdch sedan\u016f 200 a 300 s charakteristick\u00fdm detroitsk\u00fdm designem. V nab\u00eddce jsou speci\u00e1ln\u00ed edice 300 Glacier a 300C John Varvatos, p\u0159i\u010dem\u017e posledn\u00ed jmenovan\u00fd model je pojmenov\u00e1n po detroitsk\u00e9m n\u00e1vrh\u00e1\u0159i p\u00e1nsk\u00e9ho oble\u010den\u00ed.<\/p>\n<p>Reklamn\u00ed kampa\u0148 byla velmi \u00fasp\u011b\u0161n\u00e1 a p\u0159il\u00e1kala nov\u00e9 potenci\u00e1ln\u00ed kupce, kte\u0159\u00ed m\u011bli z\u00e1jem o americk\u00e1 auta. Co\u017e zd\u016fraz\u0148uje popt\u00e1vku po takov\u00e9m automobilov\u00e9m produktu na americk\u00e9m automobilov\u00e9m trhu.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%A1%D0%BE%D0%B2%D1%80%D0%B5%D0%BC%D0%B5%D0%BD%D0%BD%D1%8B%D0%B9_%D0%B0%D1%81%D1%81%D0%BE%D1%80%D1%82%D0%B8%D0%BC%D0%B5%D0%BD%D1%82%D0%BD%D1%8B%D0%B9_%D1%80%D1%8F%D0%B4\"><\/span>Modern\u00ed sortiment<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Odborn\u00edci pova\u017euj\u00ed novou zna\u010dku za hlavn\u00edho konkurenta zna\u010dky <a href=\"\/cs\/genesis\/\">Genesis<\/a>. Chrysler je p\u0159itom v technick\u00e9 v\u00fdbav\u011b s podobn\u00fdm designem v\u00fdrazn\u011b hor\u0161\u00ed. Nov\u00e1 platforma Chrysleru 300 v\u0161ak zaujme sv\u00fdm extravagantn\u00edm vzhledem. P\u0159edn\u011b demonstruje rysy luxusn\u00edho designu americk\u00e9 \u0161koly, klasicky kombinuj\u00edc\u00ed vizu\u00e1ln\u00ed demonstraci s\u00edly a sofistikovanosti.<\/p>\n<p>Klasick\u00fd \u201eAmeri\u010dan\u201c je auto mana\u017eersk\u00e9 t\u0159\u00eddy nebo d\u011blnick\u00e9 auto, kter\u00e9 v\u00ed, jak ocenit kr\u00e1sn\u00e1 a v\u00fdkonn\u00e1 auta. Jasn\u00fdmi p\u0159edstaviteli tohoto trendu jsou limuz\u00edny Chrysler a pickupy FORD. Americk\u00e9 linie v designu aut samoz\u0159ejm\u011b dopl\u0148uje \u0159emesln\u00e1 zru\u010dnost americk\u00fdch technolog\u016f a technologick\u00e9 novinky. Nov\u00fd model si zachov\u00e1v\u00e1 klasick\u00e9 proporce, rozpoznatelnou masku chladi\u010de a reprezentativn\u00ed designov\u00fd styl.<\/p>\n<p>Chrysler 300 pokra\u010duje v tradici nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edho vozu spole\u010dnosti, odtud n\u00e1zev. Jako hlavn\u00ed spot\u0159ebitelsk\u00e1 \u0159ada byla vybr\u00e1na platforma t\u0159\u00eddy E, kter\u00e1 kombinuje styl obl\u00edben\u00e9ho sm\u011bru GT (\u201egrantov\u00e1 turistika\u201c), pohodl\u00ed a vynikaj\u00edc\u00ed man\u00e9vrovatelnost.<\/p>\n<p>Fanou\u0161ci inovac\u00ed, kte\u0159\u00ed v\u011bnovali pozornost Genesis, se mohou bezpe\u010dn\u011b vr\u00e1tit k voz\u016fm americk\u00e9ho v\u00fdrobce. Palubn\u00ed deska je vybavena syst\u00e9mem Unconnect s dotykov\u00fdm ovl\u00e1d\u00e1n\u00edm funkc\u00ed vozidla a m\u00e9di\u00ed. Aktivn\u00ed bezpe\u010dnost je dob\u0159e promy\u0161len\u00e1, p\u0159edev\u0161\u00edm byly vylep\u0161eny sv\u011btlomety, kter\u00e9 se p\u0159izp\u016fsobuj\u00ed \u00farovni osv\u011btlen\u00ed a pov\u011btrnostn\u00edm podm\u00ednk\u00e1m. K dispozici je syst\u00e9m prevence \u010deln\u00ed sr\u00e1\u017eky a sledov\u00e1n\u00ed oblast\u00ed sledov\u00e1n\u00ed mrtv\u00e9ho \u00fahlu, kter\u00e9 nelze monitorovat. Celkov\u00fd po\u010det bezpe\u010dnostn\u00edch subsyst\u00e9m\u016f p\u0159esahuje 70, co\u017e m\u011bstsk\u00e9mu sedanu sta\u010d\u00ed k zaji\u0161t\u011bn\u00ed bezpe\u010dn\u00e9 j\u00edzdy.<\/p>\n<p>Nov\u00e1 platforma m\u00e1 dob\u0159e navr\u017een\u00e9 detaily, d\u016fraz na kvalitu dopl\u0148uje elegantn\u00ed styl zna\u010dky, rozpoznateln\u00fd z\u00e1kazn\u00edky a harmonick\u00e9 proporce v kombinaci s dobrou aerodynamikou. Pro tyto \u00fa\u010dely bylo p\u0159edn\u00ed sklo na 15% odm\u00edtnuto zp\u011bt. D\u00edky \u201eneviditeln\u00fdm\u201c reg\u00e1l\u016fm je zaji\u0161t\u011bn panoramatick\u00fd v\u00fdhled.<\/p>\n<p>Podvozek nov\u00e9 platformy m\u00e1 nav\u00edc zv\u00fd\u0161enou tuhost a d\u00edky pou\u017eit\u00ed akustick\u00e9 p\u011bny v dutin\u00e1ch poskytuje vynikaj\u00edc\u00ed zvukovou izolaci. Vozidla Chrysler tak pat\u0159\u00ed k nejti\u0161\u0161\u00edm ve sv\u00e9 t\u0159\u00edd\u011b. Pou\u017eito je tak\u00e9 zvukov\u011b a tepeln\u011b izola\u010dn\u00ed dvojsklo, kter\u00e9 poskytuje maxim\u00e1ln\u00ed komfort j\u00edzdy p\u0159i jak\u00e9koli rychlosti. Zm\u011bna geometrie p\u0159edn\u00edho a zadn\u00edho zav\u011b\u0161en\u00ed umo\u017enila dos\u00e1hnout vynikaj\u00edc\u00ed man\u00e9vrovatelnosti vozu, co\u017e je u tak velk\u00e9ho vozu obzvl\u00e1\u0161\u0165 p\u0159ekvapiv\u00e9.<\/p>\n<figure id=\"attachment_4864\" aria-describedby=\"caption-attachment-4864\" style=\"width: 696px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-4864\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-300-1024x731.jpg\" alt=\"Chrysler 300\" width=\"696\" height=\"497\" title=\"\" srcset=\"https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-300.jpg 1024w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-300-300x214.jpg 300w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-300-768x548.jpg 768w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-300-100x70.jpg 100w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-300-696x497.jpg 696w, https:\/\/blogavto.com\/wp-content\/uploads\/chrysler-300-588x420.jpg 588w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><figcaption id=\"caption-attachment-4864\" class=\"wp-caption-text\">Chrysler 300<\/figcaption><\/figure>\n<p>Nov\u00e9 Chryslery jsou kusem mistrovsk\u00e9ho mechanick\u00e9ho designu, dopln\u011bn\u00e9ho ve spr\u00e1vn\u00e9 m\u00ed\u0159e digit\u00e1ln\u00edmi funkcemi. Modern\u00ed vozy t\u00e9to zna\u010dky kombinuj\u00ed presti\u017en\u00ed design, spolehlivost a j\u00edzdn\u00ed bezpe\u010dnost, komfort a exkluzivn\u00ed povrchov\u00e9 \u00fapravy s vynikaj\u00edc\u00ed ovladatelnost\u00ed. \u00dapln\u00e9 ticho v kabin\u011b vytv\u00e1\u0159\u00ed skv\u011blou atmosf\u00e9ru pro relaxaci p\u0159i j\u00edzd\u011b p\u0159i zachov\u00e1n\u00ed vysok\u00e9 \u00farovn\u011b bezpe\u010dnosti, i kdy\u017e je \u0159idi\u010d odv\u00e1d\u011bn od vozovky.<\/p>","protected":false},"excerpt":{"rendered":"<p>Chrysler Group LLC: \u044d\u0444\u0444\u0435\u043a\u0442\u043d\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0443\u0447\u0430\u0441\u0442\u043d\u0438\u043a\u0430 \u00ab\u0411\u043e\u043b\u044c\u0448\u043e\u0439 \u0442\u0440\u043e\u0439\u043a\u0438\u00bb \u0414\u0435\u0442\u0440\u043e\u0439\u0442\u0430 Chrysler Group LLC\u00a0\u2013 \u0430\u043c\u0435\u0440\u0438\u043a\u0430\u043d\u0441\u043a\u0430\u044f \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0435\u0441\u0442\u0440\u043e\u0438\u0442\u0435\u043b\u044c\u043d\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f, \u0432\u0445\u043e\u0434\u0438\u0432\u0448\u0430\u044f \u0432 \u0441\u043e\u0441\u0442\u0430\u0432 \u00ab\u0411\u043e\u043b\u044c\u0448\u043e\u0439 \u0442\u0440\u043e\u0439\u043a\u0438\u00bb \u0430\u0432\u0442\u043e\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u0421\u0428\u0410 (\u043d\u0430\u0440\u044f\u0434\u0443 \u0441 FORD \u0438 GM) \u0432 \u0414\u0435\u0442\u0440\u043e\u0439\u0442\u0435. \u0412 \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0438\u0439 \u043c\u043e\u043c\u0435\u043d\u0442 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043f\u043e\u0434 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0435\u043c \u0438\u0442\u0430\u043b\u044c\u044f\u043d\u0441\u043a\u043e\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441 \u0433\u043e\u043b\u043b\u0430\u043d\u0434\u0441\u043a\u043e\u0439 \u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0435\u0439 FCA Group. \u041f\u043e\u043b\u043d\u043e\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u2013 Fiat Chrysler Automobiles, \u0434\u0430\u043d\u043d\u043e\u0435 \u044e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u043e\u0435 \u043b\u0438\u0446\u043e \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u0441\u044f \u043f\u043e\u0434 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4845,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[24,1281,18,25,1276],"tags":[],"class_list":["post-4527","post","type-post","status-publish","format-standard","has-post-thumbnail","category-avtomobilnyye_kontserny","category-nafta-severnaya-amerika","category-avtomobilestroyeniye_po_kontinentam","category-avtomobilnyye_marki_evropy","category-legkovye-avtomobili"],"_links":{"self":[{"href":"https:\/\/blogavto.com\/cs\/wp-json\/wp\/v2\/posts\/4527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogavto.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogavto.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogavto.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blogavto.com\/cs\/wp-json\/wp\/v2\/comments?post=4527"}],"version-history":[{"count":0,"href":"https:\/\/blogavto.com\/cs\/wp-json\/wp\/v2\/posts\/4527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogavto.com\/cs\/wp-json\/wp\/v2\/media\/4845"}],"wp:attachment":[{"href":"https:\/\/blogavto.com\/cs\/wp-json\/wp\/v2\/media?parent=4527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogavto.com\/cs\/wp-json\/wp\/v2\/categories?post=4527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogavto.com\/cs\/wp-json\/wp\/v2\/tags?post=4527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}