{"id":1348,"date":"2018-05-27T19:25:55","date_gmt":"2018-05-27T16:25:55","guid":{"rendered":"https:\/\/blogavto.com\/?p=1348"},"modified":"2019-05-02T16:03:44","modified_gmt":"2019-05-02T13:03:44","slug":"pismo-iz-velikobritanii-vliyanie-i-iskusstvo-prodazhi-avtomobilej","status":"publish","type":"post","link":"https:\/\/blogavto.com\/en\/pismo-iz-velikobritanii-vliyanie-i-iskusstvo-prodazhi-avtomobilej\/","title":{"rendered":"Letter from the UK: the influence and art of selling cars"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/images\/Letter-from-the-UK.jpg\" alt=\"\" title=\"\"><\/p>\n<p>Gather round and listen to this tale of woe. <\/p>\n<p>A couple of weeks ago I took delivery of a new Audi A6 saloon to enjoy and discuss for seven days with a view to review over time. <\/p>\n<p>Thus, it does not help when cars are damaged.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogavto.com\/en\/pismo-iz-velikobritanii-vliyanie-i-iskusstvo-prodazhi-avtomobilej\/#%D0%98%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8F_A6\" >History of the A6<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogavto.com\/en\/pismo-iz-velikobritanii-vliyanie-i-iskusstvo-prodazhi-avtomobilej\/#%D0%92%D0%BE%D1%81%D1%81%D1%82%D0%B0%D0%BD%D0%B8%D0%B5_%D0%B2%D0%BB%D0%B8%D1%8F%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D0%BE%D0%B3%D0%BE\" >The rise of an influential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogavto.com\/en\/pismo-iz-velikobritanii-vliyanie-i-iskusstvo-prodazhi-avtomobilej\/#%D0%94%D0%B5%D0%B9%D1%81%D1%82%D0%B2%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D0%BE_%D0%BB%D0%B8_%D0%B2%D0%BB%D0%B8%D1%8F%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D0%BB%D1%8E%D0%B4%D0%B8\" >Are the influencers really influential people?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogavto.com\/en\/pismo-iz-velikobritanii-vliyanie-i-iskusstvo-prodazhi-avtomobilej\/#%D0%97%D0%BD%D0%B0%D0%BA_The_Times\" >The Times sign<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D0%98%D1%81%D1%82%D0%BE%D1%80%D0%B8%D1%8F_A6\"><\/span>History of the A6<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The sad story is that the A6 (pictured below) was parked (legally!) on the High Street of the attractive country town of Marlborough. <\/p>\n<p>The long and short of it is that we are in a quandary. <\/p>\n<p>But I do wonder if this situation could go on much longer, and I blame YouTube.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/images\/Audi-A6-700x414.jpg\" alt=\"\" title=\"\"><\/p>\n<p>Audi A6 before the accident. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%92%D0%BE%D1%81%D1%81%D1%82%D0%B0%D0%BD%D0%B8%D0%B5_%D0%B2%D0%BB%D0%B8%D1%8F%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D0%BE%D0%B3%D0%BE\"><\/span>The rise of an influential<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Undeniably, automotive media is changing. <\/p>\n<p>For the most part, they are not trained in some way like older writers. <\/p>\n<p>In general, car manufacturers are very generous to motoring journalists, and that's valuable. <\/p>\n<p>Automakers are now inviting these influencers to the same launches and events that the old hacks have been putting together for decades. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/images\/businesswoman-stressed-and-tired-PJXUHVW-700x498.jpg\" alt=\"\" title=\"\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%94%D0%B5%D0%B9%D1%81%D1%82%D0%B2%D0%B8%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D0%BE_%D0%BB%D0%B8_%D0%B2%D0%BB%D0%B8%D1%8F%D1%82%D0%B5%D0%BB%D1%8C%D0%BD%D1%8B%D0%B5_%D0%BB%D1%8E%D0%B4%D0%B8\"><\/span>Are the influencers really influential people?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Often it doesn't. <\/p>\n<p>On the contrary, there are some great new faces on YouTube who promote cars in a really professional way. <\/p>\n<p>I sometimes wonder who these online promotions are, though. <\/p>\n<p>Example; <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/blogavto.com\/wp-content\/uploads\/images\/Jaguar-F-Type--700x466.jpg\" alt=\"\" title=\"\"><\/p>\n<p>Jaguar F-Type. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%97%D0%BD%D0%B0%D0%BA_The_Times\"><\/span>The Times sign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The simple unvarnished truth is that car companies don't care. <\/p>\n<p>However, some magazines have a healthy appeal. <\/p>\n<p>Older people still like to know about the vehicles themselves. <\/p>\n<p>All I want is a beer, a V8 and the open road, but that's just me. <\/p>\n<p>Geoff Masted is a writer, photographer and the author of our Writing from the UK series. <\/p>","protected":false},"excerpt":{"rendered":"<p>\u0421\u043e\u0431\u0435\u0440\u0438\u0442\u0435\u0441\u044c \u0438 \u043f\u0440\u0438\u0441\u043b\u0443\u0448\u0430\u0439\u0442\u0435\u0441\u044c \u043a \u044d\u0442\u043e\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u043e \u0433\u043e\u0440\u0435. \u041f\u0430\u0440\u0443 \u043d\u0435\u0434\u0435\u043b\u044c \u043d\u0430\u0437\u0430\u0434 \u044f \u0432\u0437\u044f\u043b \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0443 \u043d\u043e\u0432\u043e\u0433\u043e Audi A6 \u0441\u0430\u043b\u043e\u043d\u0430, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0441\u043b\u0430\u0436\u0434\u0430\u0442\u044c\u0441\u044f \u0438 \u043e\u0431\u0441\u0443\u0436\u0434\u0430\u0442\u044c \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0441\u0435\u043c\u0438 \u0434\u043d\u0435\u0439 \u0441 \u0446\u0435\u043b\u044c\u044e \u043e\u0431\u0437\u043e\u0440\u0430 \u0441\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0435\u043c. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u044d\u0442\u043e \u043d\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442, \u043a\u043e\u0433\u0434\u0430 \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u0438 \u043f\u043e\u0432\u0440\u0435\u0436\u0434\u0430\u044e\u0442\u0441\u044f. \u0418\u0441\u0442\u043e\u0440\u0438\u044f A6 \u041f\u0435\u0447\u0430\u043b\u044c\u043d\u0430\u044f \u0438\u0441\u0442\u043e\u0440\u0438\u044f \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e A6 (\u043d\u0430 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[&hellip;]<\/p>\n","protected":false},"author":495,"featured_media":1349,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[310],"tags":[],"class_list":["post-1348","post","type-post","status-publish","format-standard","has-post-thumbnail","category-novosti"],"_links":{"self":[{"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/posts\/1348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/users\/495"}],"replies":[{"embeddable":true,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/comments?post=1348"}],"version-history":[{"count":0,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/posts\/1348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/media\/1349"}],"wp:attachment":[{"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/media?parent=1348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/categories?post=1348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/tags?post=1348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}