{"id":6779,"date":"2020-03-16T11:41:45","date_gmt":"2020-03-16T08:41:45","guid":{"rendered":"https:\/\/blogavto.com\/?p=6779"},"modified":"2021-05-13T16:29:28","modified_gmt":"2021-05-13T13:29:28","slug":"brilliance-auto-group-vedushhij-avtoproizvoditel-kitaya","status":"publish","type":"post","link":"https:\/\/blogavto.com\/en\/brilliance-auto-group-vedushhij-avtoproizvoditel-kitaya\/","title":{"rendered":"Brilliance Auto Group is China&#039;s leading automaker"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/blogavto.com\/en\/brilliance-auto-group-vedushhij-avtoproizvoditel-kitaya\/#%D0%9A%D0%B8%D1%82%D0%B0%D0%B9%D1%81%D0%BA%D0%B0%D1%8F_%D0%BC%D0%B0%D1%80%D0%BA%D0%B0_BRILLIANCE_%E2%80%93_%D0%BF%D0%B5%D1%80%D0%B2%D0%BE%D0%BF%D1%80%D0%BE%D1%85%D0%BE%D0%B4%D0%B5%D1%86_%D0%BD%D0%B0_%D0%B0%D0%B7%D0%B8%D0%B0%D1%82%D1%81%D0%BA%D0%BE%D0%BC_%D0%B0%D0%B2%D1%82%D0%BE%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE%D0%BC_%D1%80%D1%8B%D0%BD%D0%BA%D0%B5\" >Chinese brand BRILLIANCE is a pioneer in the Asian automotive market<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/blogavto.com\/en\/brilliance-auto-group-vedushhij-avtoproizvoditel-kitaya\/#Brilliance_%E2%80%93_%D0%B1%D1%80%D0%B8%D0%BB%D0%BB%D0%B8%D0%B0%D0%BD%D1%82%D1%83_%D0%BC%D0%BE%D0%BB%D0%BE%D0%B4%D0%BE%D1%81%D1%82%D1%8C_%D0%BD%D0%B5_%D0%BF%D0%BE%D0%BC%D0%B5%D1%85%D0%B0\" >Brilliance - youth is not a hindrance to a diamond<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/blogavto.com\/en\/brilliance-auto-group-vedushhij-avtoproizvoditel-kitaya\/#%D0%98_%D0%BE%D0%BF%D1%8F%D1%82%D1%8C_Toyota_Motor\" >And again Toyota Motor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/blogavto.com\/en\/brilliance-auto-group-vedushhij-avtoproizvoditel-kitaya\/#%D0%A0%D0%B0%D0%B7%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%BA%D0%B0_%D0%B8_%D0%B2%D1%8B%D0%BF%D1%83%D1%81%D0%BA_%D0%B0%D0%B2%D1%82%D0%BE%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D0%B5%D0%B9\" >Development and production of cars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/blogavto.com\/en\/brilliance-auto-group-vedushhij-avtoproizvoditel-kitaya\/#Brilliance_%D0%B2_%D0%92%D0%BE%D1%81%D1%82%D0%BE%D1%87%D0%BD%D0%BE%D0%B9_%D0%95%D0%B2%D1%80%D0%BE%D0%BF%D0%B5\" >Brilliance in Eastern Europe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/blogavto.com\/en\/brilliance-auto-group-vedushhij-avtoproizvoditel-kitaya\/#Brilliance_%E2%80%93_%D1%82%D0%B0%D0%BA_%D0%B8_%D0%BE%D1%81%D1%82%D0%B0%D0%BB%D1%81%D1%8F_%D0%B2%D0%B5%D0%B4%D1%83%D1%89%D0%B8%D0%BC_%D0%BF%D1%80%D0%BE%D0%B8%D0%B7%D0%B2%D0%BE%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B5%D0%BC_%D0%B2_%D0%9A%D0%B8%D1%82%D0%B0%D0%B5\" >Brilliance remains the leading manufacturer in China<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"%D0%9A%D0%B8%D1%82%D0%B0%D0%B9%D1%81%D0%BA%D0%B0%D1%8F_%D0%BC%D0%B0%D1%80%D0%BA%D0%B0_BRILLIANCE_%E2%80%93_%D0%BF%D0%B5%D1%80%D0%B2%D0%BE%D0%BF%D1%80%D0%BE%D1%85%D0%BE%D0%B4%D0%B5%D1%86_%D0%BD%D0%B0_%D0%B0%D0%B7%D0%B8%D0%B0%D1%82%D1%81%D0%BA%D0%BE%D0%BC_%D0%B0%D0%B2%D1%82%D0%BE%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D1%8C%D0%BD%D0%BE%D0%BC_%D1%80%D1%8B%D0%BD%D0%BA%D0%B5\"><\/span>Chinese brand BRILLIANCE is a pioneer in the Asian automotive market<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Brilliance Auto Group began its history almost simultaneously with the Soviet perestroika, so its name is practically unknown on the Ukrainian market. Having captured a significant segment of sales in Asia, the company is running a successful business on the Asian continent, slowly offering its products to Europe and the USA. Brilliance Auto Group is headquartered in Shenyang, China.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=zGaIOCPXOVg<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brilliance_%E2%80%93_%D0%B1%D1%80%D0%B8%D0%BB%D0%BB%D0%B8%D0%B0%D0%BD%D1%82%D1%83_%D0%BC%D0%BE%D0%BB%D0%BE%D0%B4%D0%BE%D1%81%D1%82%D1%8C_%D0%BD%D0%B5_%D0%BF%D0%BE%D0%BC%D0%B5%D1%85%D0%B0\"><\/span>Brilliance - youth is not a hindrance to a diamond<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The company strives to become a full-cycle manufacturer, seriously specializing in the direction of cars, trucks, special equipment, minibuses. Production interests include the development and production of engines, spare parts, components. The company includes its own research institute, which, in general, is engaged in the design and creation of advanced vehicles. Usually they can later be seen under the Brilliance brand.<\/p>\n<p>For such a portfolio of productions, Brilliance Auto Group is a trailblazer moving by leaps and bounds. The company was founded in 1991 by entrepreneur Yang Zhong. In 2002, he fled the country, but made a significant contribution to the development of a car company. Under his leadership, Brilliance has taken a leading position in the minibus segment. It was the first Chinese manufacturer to issue shares on the New York Stock Exchange.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=PV6BFmtFlog<\/p>\n<p>Yang Rong had to leave the country as a result of accusations of embezzlement of public funds, 60 million dollars of which were withdrawn to offshore accounts. After that, his company became the property of the state. The businessman subsequently failed to return the company. The company was engaged in the production of minibuses for the police.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%98_%D0%BE%D0%BF%D1%8F%D1%82%D1%8C_Toyota_Motor\"><\/span>And again Toyota Motor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If we talk about successful development, you can always find successful global automakers in the portfolio of a new company. For Brilliance Auto, Toyota Motor has become a guide to the automotive world. All employees of the Chinese partner were trained in Japan, already in 1992, the shares of the Chinese manufacturer were successfully traded on the Chinese stock exchange. And that was a significant achievement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D0%A0%D0%B0%D0%B7%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%BA%D0%B0_%D0%B8_%D0%B2%D1%8B%D0%BF%D1%83%D1%81%D0%BA_%D0%B0%D0%B2%D1%82%D0%BE%D0%BC%D0%BE%D0%B1%D0%B8%D0%BB%D0%B5%D0%B9\"><\/span>Development and production of cars<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In 1996, the JinBei minibus car rolled off the assembly line on a platform of its own design. Three years later, the company produced up to 70 thousand of these cars a year and entered the auction of the Hong Kong Stock Exchange.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"N9oN-XtfN7Y\"><iframe loading=\"lazy\" title=\"\u0414\u0435\u0448\u0435\u0432\u043b\u0435 \u0447\u0435\u043c \u0422\u0418\u0413\u0423\u0410\u041d - \u041a\u0420\u0423\u0427\u0415 \u0411\u041c\u0412! Brilliance V7\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/N9oN-XtfN7Y?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>By 1998, Ningbo Yuming, a manufacturer of autowindows and Mianyang Xinxen engines, was bought out by the holding.<\/p>\n<p>In 2000, the executive class car SY7200 Zhonghua was shown. Already in 2002, the company began its production. The main concept was thought out by the Ital Design studio, then it was finalized by local specialists, bringing it to the consumer ideal. To keep the brand of an exclusive car, this car was equipped with a 2-liter Mitsubishi engine with a capacity of 129 hp. with a five-speed manual transmission or a four-speed automatic transmission.<\/p>\n<p>In 2001, closer work with Toyota Motor continues. Close production ties and the direction of Toyota Granvia minibuses are developing with the Japanese manufacturer. In the Asian market, they are found as Brilliance Granse.<\/p>\n<p>A little later, the company releases the Zunchi M1, which, however, was significantly inferior in demand to the SY7200 Zhonghua.<\/p>\n<p>In 2003, the Chinese company creates a joint modern production with BMW AG to produce German cars. On a similar element base, the SY7200 Zhonghua begins to be produced a little later from 2.4 liters to 136 hp.<\/p>\n<p>In 2006, the company releases its one of the most successful cars Jinjue M2, which was recognized as the best in 2007 by consumer preferences. It was developed by the Italian studio Pininfarina. Already these cars could be seen on the roads of Europe.<\/p>\n<p>In the same year, the company is increasing its output to 100,000 vehicles a year, of which one fifth is BMW models. In 2007, a joint model was developed for the Chinese market - the two-door sports coupe Brilliance M3 (2007), which was created jointly by Brilliance, Porsche, Mitsubishi and the Italian bodywork studio Giugiaro. The collaboration is very promising, but while Porsche was in charge of the design, Mitsubishi was in charge of the engine. This car is positioned as &quot;luxury&quot;.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brilliance_%D0%B2_%D0%92%D0%BE%D1%81%D1%82%D0%BE%D1%87%D0%BD%D0%BE%D0%B9_%D0%95%D0%B2%D1%80%D0%BE%D0%BF%D0%B5\"><\/span>Brilliance in Eastern Europe<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This Chinese brand is of interest to connoisseurs who are well acquainted with its track record and development experience. Of course, cars are sold cheaper than &quot;luxury&quot; European brands, but they are not inferior to them. In the Russian Federation, the brand began to be sold until 2008, but with the onset of the global financial crisis, it left the market. In 2009, Brilliance Auto began a full-scale entry into the European market, increasing production to 120,000 vehicles per year.<\/p>\n<div class=\"youtube-embed\" data-video_id=\"6haxNxALQq0\"><iframe loading=\"lazy\" title=\"\u0410\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c Brilliance V3 \u2013 \u043e\u0431\u0437\u043e\u0440 | \u0441\u0442\u0438\u043b\u044c\u043d\u044b\u0439 \u0438 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u044b\u0439 \u044d\u043a\u0441\u0442\u0435\u0440\u044c\u0435\u0440\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/6haxNxALQq0?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Quite quickly, about 500 dealerships were opened. The company announced its intention to acquire a GM plant in Portugal. At this point, the unfinished BS6 is released, which literally fails in passive safety tests. The price of the car was high, and the Chinese did not intend to reduce it. As a result, the company again had to leave the market.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brilliance_%E2%80%93_%D1%82%D0%B0%D0%BA_%D0%B8_%D0%BE%D1%81%D1%82%D0%B0%D0%BB%D1%81%D1%8F_%D0%B2%D0%B5%D0%B4%D1%83%D1%89%D0%B8%D0%BC_%D0%BF%D1%80%D0%BE%D0%B8%D0%B7%D0%B2%D0%BE%D0%B4%D0%B8%D1%82%D0%B5%D0%BB%D0%B5%D0%BC_%D0%B2_%D0%9A%D0%B8%D1%82%D0%B0%D0%B5\"><\/span>Brilliance remains the leading manufacturer in China<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After the unsuccessful diversification of overseas markets, the company focused on its field in China. In 2007, it ranked 7th among Chinese automakers. A year later, the company is increasing its capacity by launching additional trading bases. Strengthening the situation is facilitated by new automobile conveyors and production facilities for the production of modern engines. Several factories for the production of spare parts for the domestic market have also been launched.<\/p>\n<p>In 2014, Brilliance enters the crossover segment with the successful 117 hp Brilliance V5. The design was developed by long-term partners, the Italian bureau Pininfarina. This model became available in Russia and Ukraine. The assembly of the crossover for the CIS countries is carried out in Cherkessk at the Derways plant.<\/p>\n<p>After that, taking into account previous experience, Brilliance Auto Group set up production in Egypt and Korea. Cars are now sold in all countries of Asia, the Middle East, Latin America. The company also plans to return to the EU market.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0438\u0442\u0430\u0439\u0441\u043a\u0430\u044f \u043c\u0430\u0440\u043a\u0430 BRILLIANCE \u2013 \u043f\u0435\u0440\u0432\u043e\u043f\u0440\u043e\u0445\u043e\u0434\u0435\u0446 \u043d\u0430 \u0430\u0437\u0438\u0430\u0442\u0441\u043a\u043e\u043c \u0430\u0432\u0442\u043e\u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u043c \u0440\u044b\u043d\u043a\u0435 \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f Brilliance Auto Group \u043d\u0430\u0447\u0430\u043b\u0430 \u0441\u0432\u043e\u044e \u0438\u0441\u0442\u043e\u0440\u0438\u044e \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0441 \u0441\u043e\u0432\u0435\u0442\u0441\u043a\u043e\u0439 \u043f\u0435\u0440\u0435\u0441\u0442\u0440\u043e\u0439\u043a\u043e\u0439, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0435\u0435 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u043d\u0435\u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e \u043d\u0430 \u0443\u043a\u0440\u0430\u0438\u043d\u0441\u043a\u043e\u043c \u0440\u044b\u043d\u043a\u0435. \u0417\u0430\u0445\u0432\u0430\u0442\u0438\u0432 \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u043f\u0440\u043e\u0434\u0430\u0436 \u0432 \u0410\u0437\u0438\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0432\u0435\u0434\u0435\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0439 \u0431\u0438\u0437\u043d\u0435\u0441 \u043d\u0430 \u0430\u0437\u0438\u0430\u0442\u0441\u043a\u043e\u043c \u043a\u043e\u043d\u0442\u0438\u043d\u0435\u043d\u0442\u0435, \u043d\u0435 \u0441\u043f\u0435\u0448\u0430 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0438\u044e \u0432 \u0415\u0432\u0440\u043e\u043f\u0443 \u0438 \u0421\u0428\u0410. \u0428\u0442\u0430\u0431-\u043a\u0432\u0430\u0440\u0442\u0438\u0440\u0430 Brilliance Auto Group [&hellip;]<\/p>\n","protected":false},"author":495,"featured_media":6780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[18,32,6,25,1276],"tags":[],"class_list":["post-6779","post","type-post","status-publish","format-standard","has-post-thumbnail","category-avtomobilestroyeniye_po_kontinentam","category-automotive_industry_asia","category-cars","category-avtomobilnyye_marki_evropy","category-legkovye-avtomobili"],"_links":{"self":[{"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/posts\/6779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/users\/495"}],"replies":[{"embeddable":true,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/comments?post=6779"}],"version-history":[{"count":1,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/posts\/6779\/revisions"}],"predecessor-version":[{"id":10931,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/posts\/6779\/revisions\/10931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/media\/6780"}],"wp:attachment":[{"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/media?parent=6779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/categories?post=6779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogavto.com\/en\/wp-json\/wp\/v2\/tags?post=6779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}