Leaps in technology from Hyundai Genesis

Hyundai followed in the footsteps of Toyota, which created Lexus, and released a new Genesis brand, not consonant with the original name. Today, the brand is sold in all countries of presence, but was originally calculated on the US market. Hyundai Genesis occupies the sports luxury coupe segment and offers its owners an exceptional level of vehicle digitalization. The brand developed gradually, the characteristic features of this brand also appeared and were fixed. Now Genesis has implemented digital cockpit technology, exceptional security services and a number of other innovations.

Getting to know the brand

Genesis is a premium business car brand that is factory labeled "premium sports sedan". However, more cargo SUVs have been released in recent years. The lineup includes mainly hybrid cars, but the company will soon release an EV model.

Genesis has been produced by Hyndai Motor since 2008. Since 2012, it has been developing as a separate brand, not associated with the parent company. This is facilitated by the unique technological platform on which it is made. The car has its own Genesis emblem. This decision was made before the release of the second generation in 2014, as a result of the success of the brand in the market.

For consumers, the Hyundai Genesis is a combination of advanced digital features, including multiple levels of autonomous driving, and a relatively low price. In 2016, the line went through a complete renewal process. All obsolete models have been discontinued, and the Genesis G80 has gone on sale.

Since its inception, the brand has received the highest awards in expert competitions for assessing the level of safety. Today it is one of the safest cars in the world.

Technical features

Buying a Hyundai Genesis, the consumer already knows that he is buying a modern safe car. Of course, the brand is focused primarily on the needs of young customers. At the same time, it must be said that he won the commitment of an older audience. Genesis customers are people who have achieved business success on their own. For them, to a greater extent, it consists in an independent assessment of premium qualities. For this reason, the relative youth of the Genesis is not a problem when buying.

Hyundai Genesis customers are young and older entrepreneurs and business people who know the value of money and comfort. It is this segment that is most interesting for the company and is successfully focused on a new brand. The brand sells well in all countries, successfully competing in the US market with Lexus, offering a high level of quality at a reduced price.

The characteristic technical features of the platform appeared along with its appearance. Although during the existence of the brand, it has already undergone re-styling.

Since the second generation, Hyundai Genesis vehicles have:

• Projection screen.
• Cabin air quality and control system.
• Display 9.2 inches.
• Four-wheel drive on the HTRAC (Hyundai Traction) system, which controls the traction between the axles.
• Ability to switch to sport mode while driving.

As far as entertainment options are concerned, there are also new items. Starting in 2020, the Genesis will be equipped with a next-generation Separate Vehicle Sound Zone (SSZ) system. This system forms the space of real sounds and significantly improves the quality of listening to media.

In 2012, the Genesis brand vision was showcased. This was done by the HCD-14 concept car. After falling sales, the line was restyled, the new Genesis G90 was facelifted and was subjected to a number of changes. After tests, it will enter the market as the EQ900. It will be equipped with a 370 hp engine. and all-wheel drive system HTRAC AWD.

SUV

As part of the updated line, the company offered consumers the Genesis GV80, given the popularity of crossovers in the US market. It will be available for sale in autumn 2019. The new three-row SUV is equipped with new fuel cells and plug-in modules. The RWD / AWD platform remains unchanged for now, consumers had the opportunity to get acquainted with it in the G70 sedan. The SUV will have a 2.0-liter 4-cylinder engine and an optional turbocharged twin engine.

Genesis Essentia Special Edition

The Genesis Essentia concept car, shown in 2018, may be released in a limited edition. It is a sports car with a carbon fiber body, a transparent roof and a blue velor interior. Butterfly doors are a distinctive feature. As you know, such a solution was previously practiced only in piece production.

According to chief designer Peter Schreyer, chief designer of Hyundai-Kia, "butterflies" have everything you need for production. However, the Genesis Essentia will most likely come with regular doors.

According to complex expert assessments, Hyundai Genesis is being formed as a brand focused on the future needs of customers.

Quality control

It is worth noting that the company is constantly working to improve quality. According to the IQS rating conducted by JD Power 2018, Genesis is among the top three in the US market together with the parent company and Kia. As for the Hyundai Genesis, the brand improved its build quality in 2018 with the 4%. The indicator is estimated as a result of the appearance of defects in the operation of the machine during the first 100 days of ownership.

In particular, Genesis received 68 points in PP100 in 2018. Mazda has the best record with a problem score of 25.

PP100 build quality indicators of other brands:

• Mitsubishi - 20;
• Cadillac - 15;
• Infiniti - 15;

At the same time, Hyundai Motor Group received the highest ratings and awards for the Genesis G90.