Hawtai Motor Group - vehicles powered by Hyundai technology
The Chinese company Hawtai Motor Group begins in 2000 with a cooperation with Hyundai Motors. In fact, similar to Haima, Hawtai produces cars that are in many ways a technical copy of Hyundai. In the past, the company produced cars of this company for China. According to some parameters, the cars of the Chinese manufacturer have been improved and improved.
Over time, Hawtai Motor Group increased its scale of development and became a full-cycle automobile corporation. The production base is used to produce their own cars. Today, the company offers compact SUVs in the Eastern European market. The line of offers is narrow, but the company uses a mono-brand promotion strategy with improved customer service.
The company's production capacity is 350 thousand units per year.
(*) Pictured is Hawtai Boliger, 2019-2020.
Private investment at the core
Unlike other Chinese automakers, Hawtai Motor Group is almost wholly owned by a private individual. The owner is businessman Zhang Xugen. Which, accordingly, implies some features of development.
Initially, Shugen agreed to produce Hyundai SUVs, which were released in 2002. But in 2003, some of the products were already sold under the owner's own brand. In 2010, the line was supplemented by sedans, which were independently developed and produced on our own base.
Scandalous Saab buyout with Spyker Cars
In 2011, Hawtai Motor Group, together with a European supercar manufacturer Spyker Cars participated in the buyout of the Swedish manufacturer Saab. The deal was not completed, and the contract was broken Koenigsegg, another candidate for the buyers of the bankrupt company. Again, Shugen was purely interested in technology Saab and Spyker Cars.
Borrowed technologies
The Chinese company Hawtai Motor Group is known for trying to obtain and master foreign technologies on loyal terms. In 2009, a sale of Chrysler Chapter assets was discussed. In the early 2000s, Hawtai Motor Group purchased the technology from Hyundai Motors, which was later used in the Santa Fe SUV and Terracan. By 2014, the Hawtai Santa Fe and Hawtai C9 SUVs were released. The engines used are invented by the Italian company VM Motori.
In 2002, a licensing agreement was concluded with Hyundai, but it ended in 2010. The latest Hawtai B35 Bolgheri SUV offered in Eastern Europe is built on the Hyundai platform. The model is complemented by a modern "all-round view".
So the Hawtai Boliger and HTM Laville SUVs available on the market are pretty good copy of modern Hyundai SUVs.