Hyundai Motor will demonstrate the company's focus on the future direction of vehicle design at the upcoming IAA Frankfurt Motor Show (September 10-22, 2019). Inspired by a look back at the brand's first model in the 1970s, the 『45 will all-electric concept vehicle will be a symbolic milestone in Hyundai's future EV design.
The new concept emphasizes a progressive design direction while exploring the evolution of Hyundai's "Sensual Sportiness" design language. "Sensual" means enhancing the emotional values that customers can experience through design, and "Sportiness" is determined to realize these values through innovative mobility solutions.
The Hyundai 『45 will concept car will be unveiled to the world on September 10 at the Frankfurt Motor Show (09:25 CET, Hall 11). Hyundai will showcase various future innovations in vehicle technology and life application integration to illustrate STYLE SET FREE.