Nissan is a car brand that feels the breath of the future

Nissan Motor Co., Ltd. It is a Japanese automaker, one of the largest in the world. The company is one of the ten largest car manufacturers in the world and one of the top three manufacturers in Japan. The head office has now been moved to Yokohama.

History of appearance

Nissan appeared almost at the dawn of the automobile era, in 1933. During that period, mergers of manufacturers were popular in order to strengthen their position in the market. To create a new company, Tobata Imono and Nihon Sangyo merged under the name Nissan Motor. The newly formed enterprise borrowed technology from the US, and plant design plans were provided by Graham-Paige.

Despite the chosen name, until the 1980s, the company produced cars under the DATSUN brand. The modern brand appeared as a result of rebranding. The company currently produces cars under three brands: Nissan production cars and Infiniti premium models. In 1997, the production of Datsun models was resumed, they were produced almost from the beginning of the founding of Nissan and until 1983.

Initially, the company was positioned on production needs. In the 1950s, the enterprise was engaged in the production of rocket engines and launch systems. Subsequently, spare parts for vessels and ships appeared in the product portfolio.

Given the peculiarities of demand, in 1958 Nissan began exporting cars to the United States, where it became the largest importer by 1964. In 1962, DATSUN cars began to be delivered to Europe. The first overseas production site appeared in Taiwan in 1959. Currently, Nissan industrial centers operate in more than 20 countries. This helps to reduce the cost of production and offer a competitive product.

During its existence, Nissan had its own fleet, thanks to which, in 1976, the company became the largest exporter of cars in the world. At that time, the company sold at least 20 million cars a year around the world.

In 1981, the first agreement was signed with VAG. The company was to produce Volkswagen vehicles for the Japanese market and, in aggregate, received 17 market %s.

Losses, sale and purchase of company shares

Nissan experienced significant problems in the 1990s. The company's debt has risen to $12 billion. In 1999, in order to save from bankruptcy, Nissan Motor was partially sold to Renault (44%), while the Japanese manufacturer received 15% of Renault shares.

Renault's new CEO Carlos Ghosn has made the Nissan Revival Plan a reality. Under his leadership, the company emerged from the crisis. New problems were associated with the earthquake in 2011. Businesses stopped for a month and suffered losses.

In 2016, Nissan purchased the 34% Mitsubishi Motors Corporation. In 2019, Carlos Ghosn was accused of fraud and removed from the board of directors. His place was taken by the president of Renault, Jean-Dominique Senard.

Nissan New Sales Model

In 2019, a new form of City Hub sales was introduced, which will combine showroom sales and online orders. The first concept store was opened in Paris. The main idea of the city room is a continuous transition from online to offline shopping. Unlike other manufacturers, Nissan does not abandon traditional interiors, but significantly alters their functions.

The main concept implemented by the company is “sales without pressure on buyers”. The showroom has several points for issuing cars for a test drive. The new hub will be the first store under the Future Retail Distribution approach.

Technologies that attract attention

Nissan Likes to be at the top of the rankings. In 2014, the company became the world's largest manufacturer of EVs. In the global market, the company sold up to 320 thousand cars. The top seller is the EV-model Nissan Leaf, this car is charged from the outlet and is able to travel considerable distances. It is also stated that in the next 2 years, Nissan Infiniti models will become hybrid or fully electric.

The digitalization of the Japanese manufacturer's vehicles is combined with NISSAN INTELLIGENT MOBILITY technology. The system is focused on supporting safe, environmentally friendly and exciting driving. The main idea of the company is a "seamless" connection of the real and virtual world.

NISSAN INTELLIGENT MOBILITY is a unique integration system that has already replaced the dashboard and made the car look like a spacecraft. The concept covers three main areas:

• power supply control;
• modes of driving with and without driving, including autonomous functions of various levels;
• integration of the car into society.

The company installs ProPILOT subsystems to maintain the driving parameters and speed of vehicles while driving. The function is useful for drivers practicing night driving. Autonomous capabilities, available today on the Nissan LEAF, will help beginners park their car in the city. To do this, you only need to press the parking button and get ready to exit. The system can stop and resume the movement of the car depending on the traffic situation.

And, of course, the company offered an integrated Safety Shield package capable of monitoring the most difficult traffic situations.

NISMO - Nissan cars for race tracks

Nissan is supporting and collaborating with racing teams to produce NISMO style sports cars. The brand is run by an elite team of engineers with experience in test driving. The creation of sports versions is a deep tuning of Nissan cars with an adaptation of the platform for racing tracks. The brand consists of parts of the words NISsan and MOtosport.