Geely Automobile is China's most famous automaker

When the Geely Automobile brand is mentioned, almost every foreigner perks up and thinks of the Chinese automobile company, which is part of the Geely Holding Group. This is perhaps the most famous Chinese brand, although not the largest manufacturer in China. Under this brand, cars of various classes and SUVs are produced. In addition, Geely Holding Group is engaged in the production of automotive parts, in particular, engines, transmissions, security systems and automatic transmissions.

About Geely with love

Geely sells its products on all continents of the world. The name is correctly read precisely as “jili”, and not in the English manner “jilly”. The headquarters of the managing holding is located in Hangzhou, in total the company owns 9 factories in different provinces of China. In addition to production, the manufacturer opened several educational institutions that train personnel for the company's enterprises. Research centers operate abroad. For example, in Sweden, automotive design studios have been opened in Los Angeles and Barcelona.

The company was founded quite recently, in 1984 a small factory for the production of household refrigeration equipment was opened. Due to the introduced licensing of activities, it was decided to change the scope of activity, the enterprise was engaged in the production of building materials and equipment.

In the 1990s, Geely produced the first motorcycles and other equipment through an agreement with HONDA. Over time, the company switches to its own design and by 1996 it produces more than 200 thousand light motor vehicles. In 1997, its own engine leaves the production line.

The most famous car lines are Emgrand, as well as Gleagle and Englon. Emgrand was produced from 2009 to 2014, later he changed the name to the brand of the same name after the company name. The manufacturer develops the motorcycle direction to this day, but sells products mainly in China.

In 1997, the first Haoqing SRV hatchback comes out on the Daihatsu chassis. Mass production of cars became possible only in 2001. During this period, the state lifted restrictions on the assembly of cars only at state-owned enterprises. The first experience of cooperation within the framework of the joint production of vehicles was with Daewoo and the Italian Maggiora. Shanghai Maple Automobile (SMA) was acquired for the development of the direction. A holding company was formed in 2003.

Positioning in the global market

Geely's first attempts to make itself known in the global market were unsuccessful. In 2006, the company buys nearly 20% of shares in Manganese Bronze Holdings, a British taxi car designer. Together with English specialists, developments and searches for a new concept, the basis of the future Geely brand, begin.

In 2007, Geely began to be assembled at the Ukrainian KRAZ plant. In the same period, the company concludes another partnership agreement with a Russian plant. Thanks to this, Geely cars appear in the countries of the former CIS. These were the Geely MK and Geely FC models, developed jointly with a Russian company.

The Chinese company received its first significant attention at the Detroit Auto Show after the presentation of the BMCS security system. This system monitored the pressure in the tires and activated the brakes when they fell sharply. By that time, the company had already developed its own automatic transmissions and a fairly good transmission.

In 2008, biofuel engines and the first Geely LC-E electric car were added to the company's innovation pool. And their release begins. In 2009, Geely takes over Australian transmission manufacturer Drivetrain Systems International Pty Ltd. (DSI).

In 2010, the “deal of the century” with FORD ends, as a result of which the Chinese holding receives 100% shares of Volvo Cars for $1.8 billion. At the same time, the manufacturer launches three sub-brands Emgrand, Gleagle and Englon, which were presented for the first time at an exhibition in Beijing in 2010.

In 2011 Geely Emgrand EC7 received 4 stars in EuroNCAP independent crash tests. It was the first Chinese experience. In the same year, cooperation begins with the Derways enterprise in Russia, Karachay-Cherkessia. The company's management is also seeking the production of cars in Belarus at the BelGee enterprise.

Thanks to the efforts of management, in 2012, Geely took the first position in the ranking of China's car importers. The company strengthens its position in Europe by acquiring 100% shares of London-based Manganese Bronze Holdings and renaming it London Taxi Company. Subsequently, the China Euro Vehicle Technology (CEVT) research center opens in Gothenburg.

Modern Geely

Having reached certain heights in the world market, the company immediately began restructuring its assets. In 2017, 51% were acquired by Lotus Cars. Geely purchased 8.2% from AB Volvo's cargo area. The company terminated contracts with some manufacturers with which partnership contracts were previously concluded.

As a result of a change in the technical and marketing strategy, the Geely Xingyue cross-coupe is being produced in 2019. The car is equipped with a turbocharged Volvo VEP4 2.0TD T5 238 hp engine, paired with an 8-speed automatic transmission that transmits 350 Nm of torque to all four wheels.

Thus, this vehicle opens a new era of technologically advanced Geely luxury vehicles of cargo capacity. It should be noted that all Geely models are an example of high-class European school design and are well received by consumers.