Hyundai Kona Iron Man is shown at Comic-Con in the US

Hyundai unveiled a special edition of the Kona Iron Man SUV on the opening day of San Diego Comic-Con 2018. Taking centre stage at the Marvel booth, the new Kona Iron Man Edition showcases jointly developed exterior and interior design elements.

Limited edition Hyundai Kona Iron Man

The Kona Iron Man Edition model will be available to a limited number of customers as a limited production run of these vehicles is planned.

«Hyundai's ongoing partnership with Marvel is a great way for us to be part of a special space and release something that people are interested in and work with a passionate fan base,» said Vice President Minso Kim, Hyundai Motor Company's chief marketing officer.

«Hyundai is excited to work with Marvel and create the Kona Iron Man Edition as a result,» was how Minso Kim characterised the overall impression of the collaboration.

«Seeing this machine come to life is a special thrill and an unforgettable experience for many of us,» said Mindy Hamilton, SVP of Marvel Global Partnerships & Marketing.

Unique light signature and other stark design elements

On the outside, the Kona Iron Man Edition has a recognisable light design and unique front lighting. Daylighting is realised, something reminiscent of the face mask and eye shape of the well-known Iron Man hero.

In addition to the front fascia design and unique lighting signature, other Stark options include an Iron Man mask motif on the roof, a unique V-shaped spoiler, Iron Man trim on the front panel, and a Stark Industries lower panel and matching lettering on the tailgate.

Inside, there's a Tony Stark signature. It adorns the dashboard next to Iron Man's unique gearshift lever handle. The dashboard is complemented by a special Head's Up display and a centre stack with Iron Man visual graphics. A customised seat design is also implemented.

The Kona Iron Man Edition is the final project to come out of the successful ongoing collaboration between Marvel and Hyundai.