Chinese car brand Haima – rapid growth helps FAW's financials

FAW Haima Automobile Co., Ltd. part of the FAW concern and better known as simply Haima. The production base is located in Hainan City and Haikou. The main activity of Haima is the production of cars under a contract for other manufacturers. At the same time, this manufacturer has a complete infrastructure for the development, design and production of cars at its base. The company also has strong contractual ties with dealer networks through which it sells cdjb cars.

To date, Haima produces passenger vehicles based on technology acquired from Mazda. Meanwhile, this does not prevent the proposed line from being in high demand among consumers.

(*) Pictured is a Haima SG00 crossover.

History of creation

At the time of establishment in 1988, the company was called "Hainan Motor" and was established to develop the automotive industry by the government of Hainan. The company positioned itself in the production of retro models. The name Haima came about as a collaboration between Mazda Motor in 1992. And it forms an abbreviation from the first letters of the founding companies.

In 2006, the enterprise has already become completely independent, becoming part of FAW. Today, thanks to the parent company, Haima products are sold in many countries around the world. The annual volume of car production is 200 thousand cars. It is a very famous and popular brand in China.

Although Haima has retained the right to use Mazda technology since its founding, the manufacturer has not agreed to any mention of the Japanese brand. At the same time, business contacts with a Japanese company have been maintained.

New factories

In 2008, the construction of a new production base in Hainan began, with a total capacity of 100,000 units per year. In 2009, there were reports in the media about the continuation of cooperation with Mazda in the technical field. It almost ended in a scandal as Haima completely copied a Mazda car. Subsequently, the partners settled the key moments. In the meantime, the manufacturer has built overseas production bases, including a deal with Derweiss to assemble cars for the Russian market. In 2016, the company began building a plant in Europe. It was the second Chinese company, after Great Wall Motor, with such experience.

Mazda technology continues to be in high demand in the Chinese and overseas markets. For this reason, for Ukrainian consumers, despite the prohibitions, one can openly call Haima a Chinese copy of Mazda, made at a high level thanks to the technical equipment of the FAW concern.

The Chinese company Hawtai Motor Group begins in 2000 with a cooperation with Hyundai Motors. In fact, similar to Haima, Hawtai produces cars that are in many ways a technical copy of Hyundai. In the past, the company produced cars of this company for China. According to some parameters, the cars of the Chinese manufacturer have been improved and improved.

Over time, Hawtai Motor Group increased its scale of development and became a full-cycle automobile corporation. The production base is used to produce their own cars. Today, the company offers compact SUVs in the Eastern European market. The line of offers is narrow, but the company uses a mono-brand promotion strategy with improved customer service.

The company's production capacity is 350 thousand units per year.

(*) Pictured is Hawtai Boliger, 2019-2020.

Private investment at the core

Unlike other Chinese automakers, Hawtai Motor Group is almost wholly owned by a private individual. The owner is businessman Zhang Xugen. Which, accordingly, implies some features of development.

Initially, Shugen agreed to produce Hyundai SUVs, which were released in 2002. But in 2003, some of the products were already sold under the owner's own brand. In 2010, the line was supplemented by sedans, which were independently developed and produced on our own base.

Scandalous Saab buyout with Spyker Cars

In 2011, Hawtai Motor Group, together with a European supercar manufacturer Spyker Cars participated in the buyout of the Swedish manufacturer Saab. The deal was not completed, and the contract was broken Koenigsegg, another candidate for the buyers of the bankrupt company. Again, Shugen was purely interested in technology Saab and Spyker Cars.

Borrowed technologies

The Chinese company Hawtai Motor Group is known for trying to obtain and master foreign technologies on loyal terms. In 2009, a sale of Chrysler Chapter assets was discussed. In the early 2000s, Hawtai Motor Group purchased the technology from Hyundai Motors, which was later used in the Santa Fe SUV and Terracan. By 2014, the Hawtai Santa Fe and Hawtai C9 SUVs were released. The engines used are invented by the Italian company VM Motori.

In 2002, a licensing agreement was concluded with Hyundai, but it ended in 2010. The latest Hawtai B35 Bolgheri SUV offered in Eastern Europe is built on the Hyundai platform. The model is complemented by a modern "all-round view".

So the Hawtai Boliger and HTM Laville SUVs available on the market are pretty good copy of modern Hyundai SUVs.

Читайте также: Dongfeng Motor Corporation (Dongfeng Motor).

Hafei Motor Co., Ltd is a Chinese manufacturer of small cars that sells its products mainly in Asia. The company is part of a holding Changan Automobile and develops a segment of inexpensive, compact cars. The enterprise has its own design, scientific and production base. The company was founded in 1994. Over 20 years of history, it has gained serious experience in the construction of subcompact vehicles. Now he is developing the direction of electric vehicles.

History - a few steps to great success

Modern Hafei Motor Co. (Harbin HF Automobile Industry Group Company Ltd.) originally appeared as a subsidiary of Harbin Aviation Corporation. Almost immediately, it was possible to launch the production of "subcompacts". In 2010, it was acquired by Changan Automobile, which made a significant contribution to its development. Now Hafei Motor Co. presented in 40 countries of the world. Production facilities are located in Weihai and Shenzhen.

Collaboration with Pininfarina

Its production activities Hafei Motor Co. began with cooperation with the Italian design bureau Pininfarina. Production developed in the public sector of the aircraft industry in China, and 550 million dollars were attracted for development. This is a lot for a start-up company to provide a strong start with market diversification. The company has achieved significant success in the subcompact segment.

However, the licensed Daewoo Tico became the first car, but a little later, a joint product of work with Pininfarina appeared. It was a Hafei Zhongyi minivan that left the shop in 1999. Already in 2003, Hafei Motor received the prestigious status of China's fastest growing company.

Restructuring and merger with Changan Automobile

In 2006, the founders carried out a restructuring, which resulted in the formation of Hafei Motor Co. with divisions of the Dongan engine plant, car assembly plants from Weihai and Shenzhen, and the Harbin HF automobile plant.

A few years later, the total production reached 2,000,000 machines. In 2012, cooperation with Coda Automotive begins to produce an electric car.

A new milestone in the development of the company was the accession to Changan Automobile. Additional investments helped optimize production and make it more efficient. At the same time, Hafei Motor Co. independently develops its direction, optimally loading the production base with the assembly of holding car models.

Читайте также: Dongfeng Motor Corporation (Dongfeng Motor).

If you thought that the Chinese could not collect something worthwhile, then you were completely mistaken. A prime example is the Great Wall Motor's HAVAL SUVs. This is a Chinese car brand that has made a serious claim to the world's "premium class". And, interestingly, it was appreciated not only by consumers, but also by developers. In 2019 Great Wall Motor released a joint model with the tuning studio BRABUS. The novelty looks very futuristic and is very similar to the concepts of automotive brands. It is already available for sale.

(*) Pictured is HAVAL F7

From HOVER to HAVAL

HAVAL is a sub-brand of Great Wall Motor. The company is engaged in crossovers, SUVs, SUVs, SUVs and pickups. The latter, by the way, in China form the bulk of sales. HAVAL was created for the foreign market and is a restyled HOVER SUV produced since 2003. I must say that even in this version they showed themselves perfectly, having passed the Arctic test in Svalbard.

As an independent brand, HAVAL appeared in 2013. Today, this brand occupies a leading position in the SUV segment. The model literally broke into the category of premium SUVs, pushing meters.

So, HAVAL to the studio

HAVAL is pronounced "Havel", but is most commonly referred to by its English transcription. In China, you can hear the name as "Hafu".

The name HAVAL is derived from the phrase "I Have All", which means "I have everything". Thus positioning the brand as a premium one. Compared to HOVER, these models have more expensive and comfortable equipment. SUVs are characterized by unprecedented cross-country ability in their class, combining power and expensive elegance.

The history of the car begins with a licensed copy of the Toyota 4Runner 1989, so the resemblance to Prado is probably not surprising. The manufacturer clearly hoped to convince consumers of the relevance of this particular model.

Haval H3 appeared in 2003. The same model passed the EU certification, but did not enter the market as an independent brand. Haval H6 received the prestigious title of "Chinese SUV of 2012". Until the moment the brand went independent sailing, the parent company sold more than 1 million SUVs worldwide.

Classic and sport versions

In 2015, the range of the Haval brand was divided into two areas: classic and sports. As is typical for a premium brand. They differ not only in lines. In fact, these are different sub-brands that differ in logo colors and names. Haval Red and Haval Blue, respectively. It is not surprising that "blue" SUVs in this case are associated with "blue blood". And it is absolutely justified.

Race

Like any premium brand Haval participates in the rally, this is the Dakar rally. Great Wall Motor were the only Chinese team. The Chinese took 6th place in 2012 in a modified Haval H8 off-road racing vehicle. And this is an excellent result and the beginning of a great voyage!

Читайте также: Great Wall Motors Company Limited (GWM).

When the Geely Automobile brand is mentioned, almost every foreigner perks up and thinks of the Chinese automobile company, which is part of the Geely Holding Group. This is perhaps the most famous Chinese brand, although not the largest manufacturer in China. Under this brand, cars of various classes and SUVs are produced. In addition, Geely Holding Group is engaged in the production of automotive parts, in particular, engines, transmissions, security systems and automatic transmissions.

https://www.youtube.com/watch?v=YnO4sncYOM4

About Geely with love

Geely sells its products on all continents of the world. The name is correctly read precisely as “jili”, and not in the English manner “jilly”. The headquarters of the managing holding is located in Hangzhou, in total the company owns 9 factories in different provinces of China. In addition to production, the manufacturer opened several educational institutions that train personnel for the company's enterprises. Research centers operate abroad. For example, in Sweden, automotive design studios have been opened in Los Angeles and Barcelona.

The company was founded quite recently, in 1984 a small factory for the production of household refrigeration equipment was opened. Due to the introduced licensing of activities, it was decided to change the scope of activity, the enterprise was engaged in the production of building materials and equipment.

In the 1990s, Geely produced the first motorcycles and other equipment through an agreement with HONDA. Over time, the company switches to its own design and by 1996 it produces more than 200 thousand light motor vehicles. In 1997, its own engine leaves the production line.

The most famous car lines are Emgrand, as well as Gleagle and Englon. Emgrand was produced from 2009 to 2014, later he changed the name to the brand of the same name after the company name. The manufacturer develops the motorcycle direction to this day, but sells products mainly in China.

In 1997, the first Haoqing SRV hatchback comes out on the Daihatsu chassis. Mass production of cars became possible only in 2001. During this period, the state lifted restrictions on the assembly of cars only at state-owned enterprises. The first experience of cooperation within the framework of the joint production of vehicles was with Daewoo and the Italian Maggiora. Shanghai Maple Automobile (SMA) was acquired for the development of the direction. A holding company was formed in 2003.

Positioning in the global market

Geely's first attempts to make itself known in the global market were unsuccessful. In 2006, the company buys nearly 20% of shares in Manganese Bronze Holdings, a British taxi car designer. Together with English specialists, developments and searches for a new concept, the basis of the future Geely brand, begin.

In 2007, Geely began to be assembled at the Ukrainian KRAZ plant. In the same period, the company concludes another partnership agreement with a Russian plant. Thanks to this, Geely cars appear in the countries of the former CIS. These were the Geely MK and Geely FC models, developed jointly with a Russian company.

The Chinese company received its first significant attention at the Detroit Auto Show after the presentation of the BMCS security system. This system monitored the pressure in the tires and activated the brakes when they fell sharply. By that time, the company had already developed its own automatic transmissions and a fairly good transmission.

In 2008, biofuel engines and the first Geely LC-E electric car were added to the company's innovation pool. And their release begins. In 2009, Geely takes over Australian transmission manufacturer Drivetrain Systems International Pty Ltd. (DSI).

In 2010, the “deal of the century” with FORD ends, as a result of which the Chinese holding receives 100% shares of Volvo Cars for $1.8 billion. At the same time, the manufacturer launches three sub-brands Emgrand, Gleagle and Englon, which were presented for the first time at an exhibition in Beijing in 2010.

In 2011 Geely Emgrand EC7 received 4 stars in EuroNCAP independent crash tests. It was the first Chinese experience. In the same year, cooperation begins with the Derways enterprise in Russia, Karachay-Cherkessia. The company's management is also seeking the production of cars in Belarus at the BelGee enterprise.

Thanks to the efforts of management, in 2012, Geely took the first position in the ranking of China's car importers. The company strengthens its position in Europe by acquiring 100% shares of London-based Manganese Bronze Holdings and renaming it London Taxi Company. Subsequently, the China Euro Vehicle Technology (CEVT) research center opens in Gothenburg.

Modern Geely

Having reached certain heights in the world market, the company immediately began restructuring its assets. In 2017, 51% were acquired by Lotus Cars. Geely purchased 8.2% from AB Volvo's cargo area. The company terminated contracts with some manufacturers with which partnership contracts were previously concluded.

As a result of a change in the technical and marketing strategy, the Geely Xingyue cross-coupe is being produced in 2019. The car is equipped with a turbocharged Volvo VEP4 2.0TD T5 238 hp engine, paired with an 8-speed automatic transmission that transmits 350 Nm of torque to all four wheels.

Thus, this vehicle opens a new era of technologically advanced Geely luxury vehicles of cargo capacity. It should be noted that all Geely models are an example of high-class European school design and are well received by consumers.

Читайте также: Geely Automobile Holdings Limited (Geely Auto).